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Tamilnadu, India has positioned itself as the new China+1 destination, marking a significant shift in the global manufacturing landscape. The iconic Crocs is now being manufactured in Tamilnadu, India. They now proudly bear the label ‘Made in India,’ with manufacturing operations centralised in the footwear park in Perambalur, Tamilnadu, India.
This transformation extends beyond Crocs, as Tamilnadu has become a manufacturing powerhouse for renowned global brands such as Nike, Adidas, Puma and more.
Leading players in the non-leather footwear industry, including Shoetown, Feng Tay, Pou Chen, and Hong Fu, are establishing their presence in Tamilnadu, with the possibility of a fifth major contract manufacturer entering the scene. Luxury brands like Louis Vuitton, Gucci, Prada, and Tommy Hilfiger are already engaged in manufacturing and sourcing materials from the state. Recognising the sector’s significance, the Tamilnadu state government aims to establish 20 non-leather factories by 2023.
This dominance in the non-leather footwear segment has positioned Tamilnadu as a crucial contributor, with an impressive 32% of India’s overall footwear production. The state holds 48% share in leather and non leather footwear exports, amounting to over 52 billion.
“This rich heritage has fostered a dynamic footwear ecosystem and established international business connections, enabling a seamless transition to meet the non-leather sector’s demands,” T. R. B. Rajaa, Minister of Industries said.
From automobiles to electronics and now non-leather footwear, India is poised to lead the way as the ultimate China+1 destination. As businesses worldwide seek alternatives to the traditional manufacturing hub of China, India, specifically Tamilnadu, stands out as a viable and attractive option, creating a conducive environment for innovation and production efficiency. This not only strengthens India’s economic position but also opens up new avenues for growth and employment opportunity, especially for women.
If you are an exporter, importer or manufacturer in the footwear industry, it’s time to capitalise on India’s growth story.
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